Wednesday, November 27, 2019

Job Interview Guide and Practice for ESL Students

Job Interview Guide and Practice for ESL Students In this extended job interviewing listening selection, youll hear the first few moments of a job interview. Before you listen, there are a few things you should note about standard job interview behavior, speaking forms used, and more. Breaking the Ice Youll notice a few questions in the beginning of the interview that concerns how the job applicant arrived and the weather. This is commonly referred to as breaking the ice. Breaking the ice is an important way to begin the job interview, but it shouldnt take too long. Generally, job interviewers will break the ice to help you feel comfortable. Make sure to give positive, but not too detailed answers to these ice breakers. Give short, positive answers to questions.Dont go into too much detail.Expect questions about the weather or how you arrived at the job interview.Its a good idea to make a pleasant comment yourself to break the ice. Keep it short, positive and simple. Referrals Sometimes, you may have found about a job opportunity through a referral. If this is the case, make sure to use the referral to your best advantage by mentioning it at the beginning of the interview. Mention the name of the referral at the beginning of the interview. Ideally, this should be done when asked about how you found the job opening.Provide the name of the referral, but dont go into too much detail about the relationship, unless asked.Give the name of the referral only once. Dont continue to repeat the name during the interview.Dont assume the job interviewer knows the person you are mentioning. Language Relating your job experience and how it relates to the specific job for which you are applying are the two most important tasks during any job interview. Make sure to use lots of descriptive verbs and adjectives to describe your responsibilities. For example, instead of the following job description: I talked to customers about their problems. A more descriptive phrase with better vocabulary might be: I counseled customers documenting their concerns, and coordinating our response to their individual needs. In the listening selection, you will hear the present perfect, present perfect continuous and present simple used because the person is speaking about his current projects. Take some time to prepare descriptive sentences concerning your responsibilities.Use a dictionary, or this handy job interview vocabulary page to improve your vocabulary selection.Make sure to connect your past experience to the position by using lots of present perfect.Quickly review appropriate job interviewing tenses for describing experiences. Now that youve reviewed some basic interviewing technique, open this link in a new window and listen a few times to the job interview listening selection. If you have difficulties understanding, go to the next page to see a transcription of the job interview. Interviewer (Ms Hanford): (opens door, shakes hands) Good morning†¦Job Applicant (Mr. Anderson): Good morning, Joe Anderson, its a pleasure to meet you Ms Hanford. Hanford: How do you do? Please take a seat. (Joe sits) Its quite the rainy day outside, isnt it?Anderson: Yes, luckily, you have a nice underground parking lot that helped me avoid the worst of it. I must say this is an impressive building. Hanford: Thank you, we like working here... Now, lets see. Youve come to interview for the position of e-commerce manager, havent you?Anderson: Yes, Peter Smith encouraged me to apply, and I think Id be ideal for the position. Hanford: Oh. Peter†¦ hes a great sysadmin, we like him a lot †¦ Lets go over your resume. Could you begin by telling me about your qualifications?Anderson: Certainly. Ive been working as the regional assistant director of marketing at Simpco Northwest for the past year. Hanford: And what did you do before that?Anderson: Before that, I was a Simpco local branch manager in Tacoma. Hanford: Well, I see you have done well at Simpco. Can you give me some more detail about your responsibilities as assistant director?Anderson: Yes, Ive been in charge of in-house personnel training for our Internet customer service reps over the past six months. Hanford: Can you tell me a little bit about what youve been doing in your training?Anderson: Weve been working on improving customer satisfaction through an innovative e-commerce solution which provides real-time chat service help to visitors to the site. Hanford: Interesting. Is there anything in particular you feel would be useful here at Sanders Co.?Anderson: I understand that you have been expanding your e-commerce to include social networking features. Hanford: Yes, thats correct.Anderson: I think that my experience in customer relations via the Internet in real-time puts me in the unique position of understanding what works and what doesnt. Hanford: Yes, that does sound useful. What difficulties and challenges do you think we might run into?Anderson: Well, I think well continue to see consumers spend more of the shopping dollars online. Ive been studying how sales directly relates to customer satisfaction with online services. Hanford: Would you mind giving me a bit more detail on that?Anderson: Sure ... if customers arent satisfied with the service they receive online, they wont come back. Its much easier to lose customers online. Thats why you need to make sure that you get it right the first time round. Hanford: I can see youve learnt quite a lot in the short time youve been working in e-commerce.Anderson: Yes, its an exciting field to be working in †¦

Saturday, November 23, 2019

Science Lab Report Template - Fill in the Blanks

Science Lab Report Template - Fill in the Blanks If you are preparing a lab report, it may help to have a template to work from. This science fair project lab report template allows you to fill in the blanks, making the write-up process easier. Use the template with the instructions for writing a science lab report to ensure success. The PDF version of this form  may be downloaded to save or to print. Lab Report Headings Generally, these are the headings youll use in a lab report, in this order: TitleDateLab PartnersPurposeIntroductionMaterialsProcedureDataResultsConclusionReferences Overview of the Parts of a Lab Report Heres a quick look at the types of information you should put in the parts of the lab report and a gauge of how long each section should be. Its a good idea to consult other lab reports, submitted by a different group that received a good grade or is well-respected. Read a sample report to know what a reviewer or grader is looking for. In a classroom setting, lab reports take a long time to grade. You dont want to keep repeating a mistake if you can avoid it from the start! Title: This should accurately describe the experiment. Dont try to be cute or funny.Date: This can be the date you did the experiment or the day you completed the report.Lab Partners: Who helped you with the experiment? List their full names. If they represent other schools or institutions, credit this too.Purpose: Sometimes this is called the objective. It is either a single sentence summary of why the experiment or product was performed or else a single paragraph.Introduction: Describe why the topic is of interest. The introduction is other one paragraph or a single page. Usually the last sentence is a statement of the hypothesis that was tested.Materials: List chemicals and special equipment used for this experiment. Ideally, you want this section to be sufficiently detailed another person could repeat the experiment.Procedure: Describe what you did. This can be a single paragraph or one or more pages.Data: List the data you obtained, before calculations. Tables and graphs are goo d. Results: If you performed calculations on the data, these are your results. An error analysis is usually here, although it may be its own section.Conclusion: State whether the hypothesis was accepted or the project was a success. Its a good idea to suggest avenues for further study.References: Cite any resources or publications you used. Did you consult a paper that somehow related to the project? Give credit. References are needed for all facts except those that are readily available to the intended audience of the report. Why Write a Lab Report? Lab reports are time-consuming for both students and graders, so why are they so important? There are two key reasons. First, a lab report is an orderly method of reporting the purpose, procedure, data, and outcome of an experiment. Essentially, it follows the scientific method. Second, lab reports are easily adapted to become papers for peer-reviewed publication. For students serious about pursuing a career in science, a lab report is a stepping-stone for submitting work for review. Even if results arent published, the report is a record of how an experiment was conducted, which can be valuable for follow-up research.

Thursday, November 21, 2019

Case studye Study Example | Topics and Well Written Essays - 500 words

Studye - Case Study Example Despite all this, there are a few among the numerous African countries that have managed to achieve a rather stable economic and social standing that is quite exemplary in the eyes of the other nations. South Africa, Morocco and Angola are some of the states looked up to within Africa for their economic prowess. Growth and development which is much sought after by each and every state cannot only be achieved through economic growth and power. A combination of factors is necessary towards achieving development. For this paper focus will be placed upon Botswana as a case study, a Southern African independent state that has experienced stable and constant growth over the years. Lewin (2011) describes Botswana’s economy as one of the most successful in the world, he terms is as remarkable considering that just after staining independence Botswana was not seen as a powerful state. Despite its limitations as a sparsely populated, landlocked country with little arid land, Botswana has overcome numerous setbacks and issues to improve its economic state and to stand out as an African country with great potential. Without focusing only on its economic strength, Botswana is a country that has enjoyed a stable democracy for a long period of time, political stability is crucial in the development of a state. Numerous states that are considered to be economically wealthy always seem to become victims of ‘the resource curse’ States with resources are prone to abuse of power from leaders and generally bad governance, somehow Botswana has managed to avoid such obstacles probably because of the small population and the homogeneity of the cultures and tribes within the country. Aside from good policy and good governance Botswana has also made a major effort to invest in education and to implement ways to curb money laundering which can

Wednesday, November 20, 2019

Discuss the Role of Exchange Traded Currency Options in Risk Essay

Discuss the Role of Exchange Traded Currency Options in Risk Management - Essay Example Over the counter (OTC) transactions are primarily utilized in currency options trade. Leverage is integral to exchange traded currency options. In this regard, returns associated with the resultant transactions are massive. On the same note, such transactions come with a downside of risks. Combining traded currency options with concurrent forex pair enhances locking in of profits. As a result, risks are minimized. Therefore, the role of exchange traded currency options in the management of risks can be evaluated on the degree with which they manage to reduce risks in the underlying transactions and investment activities in the options market. In the view of risk management by the use of exchange traded currency options, foreign exchange rates for different currencies around the world becomes essential to consider. On the same note, it is important to note that different countries have adopted different exchange rate regimes in regard to world currencies. Fixed, flexible or both excha nge rate regimes are used by countries around the world. ... Individuals and investors are termed as risk averse, risk takers or risk neutral. Given this three distinct behaviours, the decision rules taken under each of the three factors depict the role of exchange traded currency options. Literature Review Currency options are hedged to accomplish various desired outcomes that are predetermined by the individual or the company that engages in currency options transactions. The roles of exchange traded currency options in managing risks can be evaluated from two different perspectives. One, prices and rates of exchange in the option market must be assessed for their characteristic risk magnitude. Two, the marginal utility of the individual, investor or the investing company must be assessed for its relevancy in the context of exchange traded currency options. Holton (2003, p. 132) notes that risks that pertain to prices can neither be hedged nor insured. Risks that pertain to exchange rates in the foreign exchange market however, can be hedged . This is done through continued exchange of currencies that can be divided into simpler units that can continuously be handled. In other words, calls and puts therefore become essential in evaluating risk management in the light of exchange traded currency options. Risks associated with foreign exchange dealings are more or less business risks as Lam (2003) notes. Numerous international corporations face unaccountable business risks that do not threaten their daily business aspects, but also the long term operations and performance. The management is accountable for overseeing financial stability. In the light currency options, multinational corporations account for risky business circumstances by engaging in international transactions especially those that involve foreign

Sunday, November 17, 2019

Holocaust & The Japanese-American Internment Essay Example for Free

Holocaust The Japanese-American Internment Essay Humanity. It is disconcerting to think about what we the humans have done to our own race. All because we believe in trying to find a difference such as our ethnicity, intellect, or looks to try to find how we are better than some. Hitler did this to the Jews as he wanted the world to have the Aryan race with the Holocaust, and America did this to the Japanese during the Japanese internment. The Holocaust and the Japanese internment are very different from one another yet they are both very similar to each other. The Holocaust was the systematic mass slaughter of Jews and other groups deemed inferior by the Nazis. The Holocaust began when Adolf Hitler, the fascist leader of Germany that would lead the world into World War II. He and his followers proclaimed that the Germanic people, or Aryans, were better then others and targeted the Jews as the cause of all previous failures Germany had made. In 1935 the Nazis passed the Nuremberg laws that deprived Jews their rights to German citizenship and forbade marriages between Jews and non-Jews. More laws came to the Jews as well later, even limiting what kinds of works that Jews could do. However, the situation began to worsen with the Kristallnacht, otherwise known as â€Å"Night of Broken Glass. When 17-year-old Herschel Grynszpan, a German Jewish youth visiting an uncle in Paris, shot a German diplomat living in Paris, wishing to avenge his father’s deportation from Germany to Poland, the Nazis retaliated with a violent attack on the Jewish community. On November 9, Nazi storm troopers attacked Jewish homes, businesses, and synagogues across Germany, murdering about 100 Jews in the process. After Kristallnacht, many Jews saw that violence against them was only going to increase resulting in several German Jews to flee the country. Hitler first favored the emigration as a solution to what he dubbed as â€Å"the Jewish problem,† but the other countries such as the United States, France, and Britain, stopped the constant immigration of German Jews after admitting tens of thousands. Another plan was put into effect when Hitler discovered he couldn’t get rid of â€Å"the Jewish problem† by emigration and so he began to isolate them. He isolated the Jews by having them move to designated cities where they would be herded into desolate, overcrowded ghettos, segregated Jewish areas. By isolating the Jews in horrible conditions, the Nazis hoped they would either starve to death, or die from disease. This process went by too slowly, however, thus causing Hitler to take a more direct approach. His plan, the â€Å"Final Solution,† would lead to about six million innocent people’s deaths. The killings began as units from the SS moved from town to town hunting down Jews across Eastern Europe and the Soviet Union. Together, the SS and their allies rounded up men, women, children, and sometimes babies to isolated spots. The SS would then shoot the people into pits which later became their graves. Jewish communities that were not taken by the SS were taken to concentration camps were Hitler believed that the horrible conditions of these camps would speed the total elimination of the Jews. The prisoners worked as slaves everyday for either the SS or for German businesses where they were beaten severely or killed for working to slow. The prisoners were given hardly enough food in these camps dieing of starvation or disease. In 1942, however it seemed like the worse had yet to come with the arrival of extermination camps. Extermination camps were equipped with huge gas chambers that could kill up to 6,000 people a day. SS doctors would separate the strong from the weak or other wise mainly the men from the young, the sick, the elderly, and the women. Those that were put into the weak category would die immediately, while the strong would work till over-extortion. About six million died, and fewer than four million survived, however those that did would never be the same again. The Japanese internment happened during 1942. It was where government propaganda would take a negative effect on society. After the attack on Pearl Harbor many Americans discriminated against the Japanese American. Everyone that even looked to be Japanese would be mistrusted and be labeled as â€Å"the enemy. † On February 19, 1942 President Roosevelt issued an executive order which rounded up every Japanese person that lived in the US as they were seen to be threats to the nation. Many endured names such as being called an â€Å"alien. † In March, the government shipped the Japanese to relocation camps where they were sure to be not in contact with the enemy. Any former possession that the internees might had had were usually gone shortly afterwards as their lands would be repressed. Despite the fact that most of these Japanese were Nisei, native-born American citizens whose parents were Japanese, and that some volunteered for military service they were still put into these camps. They were housed in barracks and used communal areas, for washing and eating. Over half of those taken in were merely children. These camps were then overseen by military personnel. All internees over the age of 17 were given a loyalty test were they were asked questions. 120,000 Japanese were taken in, and only 60,000 survived. In 1988, the U. S.  Congress passed legislation which awarded formal payments of $20,000 each to the surviving internees. At the end of the war some remained in the US and rebuilt their lives, others however were unforgiving and returned to Japan. Both the Holocaust and the Japanese internment are eerily similar to one another. The Japanese and the Jews were seen to be the enemy and needed to be isolated in camps. The camps had inadequate medical care and the high level of emotional stress the people suffered were too much. Both lived in overcrowded areas and were over watched by the military. Life in the camps was hard for both the Jews and Japanese. Internees and Jews had only been allowed to bring with then a few possessions. However, internees were given 48 hours to evacuate their homes. Consequently they were easy prey for fortune hunters who offered them far less than the market prices for the goods they could not take with them. A big difference is that while the Jews were given free food, the Japanese were rationed out at an expense of 48 cents per internee, and served by fellow internees in a mess hall of about 300 people. Internees slept under as many blankets as they were allotted. Leadership positions in both concentration camps and the relocation camps were given to German-born Jews and American-born Japanese. While, the government ideals may have been different, when they spew propaganda they seem to be very alike. While both cases are different, the Japanese internment and the Holocaust are still the same as well. A different location, and different procedures, these two cases had, but still for the same cause of government propaganda.

Friday, November 15, 2019

Teaching - A Rewarding Profession :: Education Admissions Essays

Teaching - A Rewarding Profession Being the first to attend college in my family, it was hard to decide what field I wanted to go into. There were so many choices. In making such a large lifelong decision, I decided to follow my heart. I thought back to when I was in high school at Narrows. I had a wonderful experience there. I also had some great, inspiring teachers. One teacher sticks out clearly to me. It was my AP Biology class my senior year. The teacher expected so much. He came into the room energetic. Full of life. Determined. And only being a student, I could tell this. He strived to teach to all the different learning styles in the classroom. No one was allowed to "slide" by. He used repetition and hands-on assignments as methods to relate the subject matter he taught. He had all the components that every great teacher should have; empathy, caring, drive, determination, motivation, creativeness, patience, reflection, originality, enthusiasm.... This superb individual is the reason I want to teach. I want to make a difference in children's lives like he made in mine. I want to encourage and push students beyond their expectations to meet mine. I am a firm believer that setting higher expectations as a teacher increases achievement in the classroom. I believe teaching is one profession where several professions are combined. meaning, I will not only be a teacher but, also, a role model, counselor, parent, nurse, care provider, official, and several other 'professions' in one days' work. I believe each child regardless of race, culture, gender, etc has the potential to an everlasting, promising educational future. As a teacher, I will have to provide whatever means necessary to fulfill my duties as an effective teacher. I hope at the end of each school year the students will have rewarding endeavors as a result of my teaching. In my classroom, I hope to take an authoritarian approach to classroom management. I believe an organized, well managed environment allows for productivity and knowledge intake. I represent several different philosophical approaches in maintaining and teaching my classroom. I would be a progressivist because it encourages others to cooperate and understand different opinions from fellow classmates.

Tuesday, November 12, 2019

Annotated referencelist

Throughout the text it clearly mentions that they have specifically chosen this particular time period due to the fact that is shows the commencement of impartial research as well as the changeover between the founding years (Cave, 1983). Throughout the above Journal article there are a variety of areas which are mentioned, they Include, the Chicago school, the methods and the department In the sass's as well as the precursor to the translation years (Cave, 1983). By discussing these areas It allows for a better understanding of the Chicago school during these ears to be developed.Application: The main contributing factor as to why the chosen article may be useful in understanding and answering the essay question is it allows for a better understanding of the topic at hand. When answering an essay question is it is key to have an understanding of the ideas about the Chicago school and how it came about. The chosen Journal article allows for this while also giving us a further look at the contributions It has made to criminology. The research behind this Journal article mom from four renowned figure during the discussed time frame.The research produced by these four Individuals, who have studied this area In-depth, Is extremely helpful when trying to gain a better understanding of the Chicago school. Book: Brown, S, Expenses, F and Gels, G 2010, Criminology: Explaining crime and Its context, Lexis's Group, New Jersey The Book Criminology: Explaining crime and its context focuses mainly on, as stated be seen that there are a number of section which discuss; crime and criminology, horses of crime and types of crime and foundations of criminology.While deliberating these areas the text also refers to one of the main projects of the Chicago school, CAP, which is known as the Chicago school area project to try and prevent delinquency (Brown et al, 2010). The book outlines how both the Chicago school and CAP it relate to crime. With the information presented within th e summary the chosen text can be useful when answering the above essay question. Throughout the text the reasoning as to why crime occurs and the numerous types of crime are clearly stated.By using this book it will allow us to have a better understanding of crime and criminology, thus allowing us to answer the second part of the question. With the mention of CAP it helps us to identify the connection between and criminology and the contribution the Chicago school has had on it. The book gives us an in-depth look at current crime issues as well as the relevance of the contribution to criminological thought in current years. The book helps us to gain knowledge of the link between the Chicago school and crime.

Sunday, November 10, 2019

Blind Side (Healthy Family Relationships)

Blind Side (healthy family relationships) What makes a healthy family? Well in the movie † The Blinde Side† it depicts the importance of family, and what parents need to do in order to raise a happy, healthy family. Leah Anne Touhy a mother of the memphis family took strong effort in changing Michael Oher, a troublesome kid's life for the better. Leah brought Michael into the family as one of their own. Leah then saw that Michael Oher, was born into a family of 12, was held back 2 years in elementary school and had a horrible education record with a . 6 GPA.Leah knowing these factors decided to adopt Michael and raise him to become the American football player of the Ravens he is today. This was only accomplished by the efforts of commitment and communication which was used throughout the entire movie. Through the entire movie the Tuohy family used efforts of commitment and communication to change not only Michael's life but their own too. It started with the introduction of Leah Tuohy's son, S. J. to Michael who happily greeted himself. S. J. showed confidence in himself to let Michael know that you should smile.Later on Michael was found wandering the streets in the night cold when Leah Anne and her family were driving home from a play that her son was in. Leah Anne being the compassionate person she is stopped the car and got out to confront Michael and offered him a stay at their warm house for the night, Michael had no other place to go so he took it. Leah Anne set up a bed for him and made him comfortable. The next morning Michael was on his way to leave but Leah Anne stopped him in his tracks and brought him back in.This showed Leah Anne's caring for other people. It happened to be thanksgiving that day and the family was huddled around the couch watching tv while Michael was eating off in the dining room. Leah Anne quickly observed this and brought everyone to the dining table so that all of them would celebrate thanksgiving as a family incl uding Michael. During the Thanksgiving dinner Leah Anne offered Michael shopping so that he could feel comfortable in clothes other than his own 2 pairs of shirts and shorts.On the trip there Leah Anne stopped the car to get a eye-to-eye conversation showing that she takes great care in finding out Michaels past and how she can help him for the better. One night Leah Anne asked a simple question to Michael, if he wanted to stay? Michael responded † I don't like anywhere else† and sure enough she turned the guest room into a comfortable place for Michael with a bed, that he had never had before. Michael was improving his grades and now able to play on the football team, in celebration the Tuohy family went to diner.As they arrived Leah Anne had to run a quick errand to the Library and they found an old book that was read to the children when they were younger. After the dinner and went home Leah Anne read that book â€Å"Ferdinand the bold† to both S. J. and Michae l in a heartwarming bond with the daughter over behind the door listening carefully and cherishing and old time story that was told to her. Later Leah Anne was in bed with her husband expressing her happiness and that it was because of Michael.She goes on to talk about how she influenced by the change in michael that she wants to have charities for people in Michael's condition. Slowly they wander off into sexual intercourse showing that as well as Leah Anne's responsibilities she still has time to express her inner feelings with her husband. Michael, never having a photo ID before asks Leah Anne if he could get a driver's license not just for the driving but for an identification of himself. Leah Anne agrees and takes him to the DMV when they run into a problem.Michael has no name registered for himself and Leah Anne comes up with an idea that changes everything. Leah Anne then talks to her husband about the issue of adopting Michael into the family. They communicate with their ide as about this and share their feelings toward it as well. They come to decide together happily that its best if they adopt Michael since he's already a part of the family as it is. Leah Anne goes to an office that deals with legal guardians and finds that she just needs to go before a court and get permission from a judge to adopt.She is startled in that she doesn't need to confront the mother and decides it's the right thing to do. She confronts the mother and she tries to make the situation comfortable as possible letting Michaels mom know that she wants to adopt Michael. Michaels mom slowly takes in the idea and accepts. The family then has a family meeting where they discus what's going on and they finally bring on the idea to Michael that they want to adopt him and he happily accepts saying aren't I already part of the family. From these commitments and communication comes many learning's and values.This shows that a little bit of kindness can go a long way. The efforts from Le ah Anne Tuohy changed Michael Oher's life for the better. It started with a simple stay at their own home to adopting and taking care of Michael himself. Not only that the family came closer together than before and in result a happier healthier family as well. The communication within the family was already strong and with the addition of Michael their communication became one. The family changed the life of Michael Oher, but Michael Oher changed the families lives forever.

Friday, November 8, 2019

The Accor and Hyatt companies Essays

The Accor and Hyatt companies Essays The Accor and Hyatt companies Essay The Accor and Hyatt companies Essay Most organisations provide a portfolio of branded products. The accommodation industry is no exception. The Accor and Hyatt companies follow four core components which embody strategic marketing. They segment the market, select the right target, identify the value proposition of that market and communicate that to the target markets. The portfolio offered by both organisations is evidence of marketings evolution towards micro-markets, product based, and value based solutions. About Accor. Accor represents the worlds largest hotel and tourism organisation with more than 3500 hotels and resorts in 90 countries with claims to having the most comprehensive choice of hotel styles and locations. Accor has brands to suit all tastes including the 5 star luxury of the Sofitel and business class of the Novetel, the flexibility of the Mecure, the variety and budget saver accommodation of All Seasons, and the value and convenience of the Ibis and Formule1 brands. About Hyatt. Hyatt encompasses 206 hotels and resorts internationally. Hyatt offers services to the luxury segment of the market. The Hyatt brand includes the 4 star services of the Regency, offering customers opportunities to broaden their horizons and rejuvenatein rooms designed to reflect the best of the local cultures with exceptional technology, meeting, and fitness facilities. The 5 star Grand Hyatt serves culturally rich destinations that attract leisure and business travellers, large scale meetings and conventions. The Park Hyatt represents the companies smaller, 5 star luxury brand catering for the ..discriminating traveller seeking privacy, personalized service and the elegance of a small European hotel. Market Segmentation and Target Marketing. According to DSS research, Market Segmentation describes the division of markets into homogeneous groups which respond differently to promotions, communications, advertising and other marketing mix variables. Each segment can be targeted by a different marketing mix because the segments are created to minimise inherent differences between respondents within each segment and maximise differences between each segment. Target marketing, according to Kotler et al, is evaluating each market segments attractiveness and selecting one or more markets to enter. Segmentation for Accor and Hyatt. Accor has diversified its portfolio and services a range of market segments. It targets the luxury segment with its Sofitel and Novetel brands, the good service and value segment with its Mecure and Ibis chains, and the budget conscious with its brands Formula 1, Motel 6 and Red Roof Inn. Hyatt has segmented the luxury end of the market and targets its range of services at the consumer who is willing to pay for the privilege. Targeting for Accor and Hyatt. Accor and Hyatt target different positions in the market for numerous reasons. Markets are made up of consumers who differ with respect to wants, needs, resources, geographical locations, buying attitudes and practices. This is reflected in the statement that market segmentation is a customer orientated philosophy. The primary reasons for the segmentation of markets are: * Easier Marketing Addressing the needs of smaller groups of customers is easier if they share many characteristics; * Efficiency Creates efficient use of marketing resources by focussing on the best segment for companies products encompassing price, product, promotion, and place. Segmentation can avoid sending the wrong message or sending your message to the wrong people. * Identifying Niches provides opportunities in under-served and un-served markets. Helps a company compete for buyers in less contested markets and helps products or services find new buyers. Micromarkets. Micromarketing is a form of target marketing where companies tailor their marketing strategies to the needs and wants of narrowly defined geographic, demographic, psychographic, behavioural, or benefit segments (Kotler et al, 2003). The information within micromarkets is significant to the Hyatt and Accor companies. It is in micromarkets where products, information, and services can be utilised to better satisfy the customers wants. Micromarketing for Hyatt. Micromarketing by Hyatt has led to the introduction of special programs including Hyatt Business Plan, Meeting Connection, and Camp Hyatt, which targets business travellers and parents on holidays. Micromarketing for Accor. Accor has utilised micromarketing as a tool to identify niche markets. Accor promotes its Advantage Plus program as the logical choice for the frequent traveller and regular entertainer. Accor also offers an extensive business travel program which provides the corporate traveller with hotels in central business districts, near international airports, and major corporate parks worldwide. Bases for Market Segmentation. Hyatt and Accor consider several factors when targeting segments of the market. They may divide the entire population into 2 broad categories: * Ultimate consumer purchasing goods and services for personal use; * Business users purchase goods and services to be consumed for business purposes. The criterion for placement in one of these groups is the customers reason for buying. This provides a basis to target holiday makers with resorts in popular holiday destinations and business groups with programs such as Corporate Conference and the Hyatt Business Plan. Segmentation Basis for Accor and Hyatt Geographically, Hyatt and Accor targets the most popular holiday destinations and business capitals. They are strategically placed in major and secondary cities, as well as airport locations and popular resort destinations. Hyatt and Accor also uses demographics as a basis for segmenting with consumers needs, wants and usage rates varying closely with demographic variables. Income segmentation would be a priority for Hyatt in targeting the luxury end of the market. It has been observed that no single demographic variable captures all the difference among the needs and preferences of the consumer. An alternative is occasion segmentation. Hyatt and Accor provides packages not only based on demographics, but also incorporating events in particular cities around the world, as well as packages for personal celebrations. Segmentation based on benefits identifies a niche market. It provides useful information on the major benefits that people look for in a service, the kind of consumer that looks for each benefit, and the major brands that deliver each benefit. Market Coverage Strategy and Positioning. Once an organisation has segmented the market, it must select one or more as its target. This is the process of choosing a market coverage strategy. An organisation must determine the desirability of each segment of the market. Guidelines have been developed which include: * Target markets being compatible with the organisations goals and image; * Resources offered must match the marketing opportunities offered by the specific market segment; * Organisations must be able to generate a profit; * Seeking a market where there are the fewest competitors. According to Kotler et al 2003, an organisation can choose one of three market coverage strategies: * Undifferentiated Marketing ignores market segment differences and goes after the whole market with one market offer. * Differentiated Marketing target several market segments and design several offers for each. * Concentrated Marketing target a large share of one or a few submarkets. (insert slide 41 from marketing lecture 4 here) As is stated by Dibb and Simkin (2001) positioning is the place occupied by a product or brand in a given market as perceived by the target market customers. It is based on the products or brands attributes, standing, quality, the types of users, its strengths and weaknesses, price and value, plus any other memorable characteristics, as perceived by the targeted customers. Hyatt Market Coverage Strategy and Positioning. The Hyatt has adopted a concentrated marketing coverage strategy. The company has positioned its brands in the luxury and corporate market with .exceptional technologysophisticated business and leisure facilitiesgrand scale refinementworld class standardsanctuary and luxury. With this success, the Hyatt has become a leader in the creation and operation of luxury resorts. Hyatt services at the business traveller, with .deluxe hotels with meeting facilities and special services for the business traveller.operating hotels in major and secondary cities and airport locations. Accor Market Coverage Strategy and Positioning. In contrast, Accor has adopted a differentiated marketing strategy. Accor has brand name hotels such as the Sofitel and Novetel offering prestigious hotels and resorts in the worlds most desired business, cultural, and resort destinations; to the cut price Formule 1 offering consistent motel style accommodation at budget rates in prime transport locations. Accor also targets corporate travellers with the Novetel brand which is at the forefront of business class hotel brands. Internet Positioning. The internet offers companies such as Hyatt and Accor numerous opportunities. Online advertising being the largest has four distinct advantages: * Targetability Focus on customers from specific companies, geographic regions and locations, by time of day, computer platform, browser, personal preferences and actual behaviour. * Tracking -Track how customers interact with brands and learn what interests current and perspective customers. Internet advertising can measure response to an advertisement which is difficult using traditional advertising * Deliverability and Flexibility Advertising delivered in real time 24 hours a day, 7 days a week, 365 days a year. Ads can be launched, updated, or cancelled immediately. * Interactivity -Engage customers with a product or service more effectively online. Customers interact with the product or service, test it, and if they choose, purchase the product or service. The most significant advantage to be realised is targetability and contextual marketing. As described by Zeff and Aronson, various strategies are now readily available to capture the demographics, tastes, and preferences of users to better target content.an advertiser can finally target every ad so that it goes out to just the right prospective customer at precisely the right time. Contextual Marketing eliminates wasted impressions by only delivering ads to interested personsand an ad is not considered a nuisance when it is information a person wants. Accommodation and the Internet. Hyatt has found new ways to utilise the internet. In the past, hotel groups have handed over too much control of inventory and pricing to third party online travel agencies.and now they are trying to take back the reins after early shopping patterns have been established. One article estimated that 51% of the 6.3 billion in online bookings made in 2002 were made by the actual hotel sites, with the remaining 49% going to online travel agents. Hyatt is one of a number of hotel chains tackling this problem. A year ago they launched Travelweb LLC, there own rival to online booking sites such as Hotels.com, Expedia, and Travelocity. Conclusion. Marketings evolution towards product and value based solutions has highlighted the importance of market segmentation, targeting, and positioning to the travel and accommodation industry. The Accor and Hyatt companies offer a range of brands and services to varying segments of the population. By targeting specific segments in the market, Accor and Hyatt satisfy effectively the specific benefits sought by particular consumers. This also promotes efficient use of resources and helps identify niche markets. Tailor made programs offered by Accor and Hyatt is further evidence of the innovation of micromarketing. Accor and Hyatt base these micromarkets on the differences in consumers needs and wants, resources, demographical and geographical information, buying attitudes and practices. With this, Accor and Hyatt have implemented market strategies to position there brand of services in different market segments. Both companies have taken advantage of what the internet has to offer, especially in the areas of targetability and contextual marketing. As the internet moves beyond the desktop computer and exposes points of contact infinitely more timely and relevant, market segmentation and target marketing will provide companies such as Accor and Hyatt with the platform to continue to satisfy customers and trade profitably in this volatile industry.

Tuesday, November 5, 2019

How to Make a Desiccant Container

How to Make a Desiccant Container A desiccator or desiccant container is a chamber that removes water from chemicals or items. It is extremely easy to make a desiccator yourself using materials you probably have on hand. Have you ever wondered why so many products come with little packets that say Do Not Eat? The packets contain  silica gel beads, which absorb water vapor and keep the product dry. Including packets in packaging is an easy way of preventing mold and mildew from taking their toll. Other items would absorb water unevenly (e.g., parts of a wooden musical instrument), causing them to warp. You can use the silica packets or another desiccant to keep special items dry or to keep water from hydrating chemicals. All you need is a hygroscopic (water-absorbing) chemical and a way to seal your container. Key Takeaways: How to Make a Desiccator A desiccator is a container used to maintain a low-humidity environment.Dessicators are simple to make. Basically, a dry desiccant chemical is sealed within a closed container. Objects stored within the container will not become damaged from moisture or humidity. To some extent, a desiccator can absorb water already stored within an object.Many desiccants are available, but they vary widely in terms of safety and cost. The safest chemicals to use include silica gel beads, calcium chloride, and activated charcoal.Desiccant chemicals can be recharged by heating in order to drive off the water. Common Desiccant Chemicals Silica gel is the most widely available desiccant, but other compounds work, too. These include: Silica gel (the beads in those little packets)Sodium hydroxide (sometimes sold as a solid drain cleaner)Calcium chloride (sold as a solid laundry bleach or a road salt)Activated charcoalCalcium sulfate (gypsum or plaster of Paris)ZeoliteRice However, some of these chemicals are more effective and safer than others. Rice, for example, is extremely safe. It is often added to salt shakers as a desiccant to prevent water absorption, allowing the seasoning to flow through the shaker. Yet, rice has a limited ability to absorb water. Sodium hydroxide and calcium chloride are extremely effective, but sodium hydroxide is a caustic compound capable of producing chemical burns. Both sodium hydroxide and calcium chloride eventually dissolve in the water they absorb, potentially contaminating objects stored within a desiccator. Sodium hydroxide and calcium sulfate evolve considerable heat as they absorb water. If a lot of water is absorbed within a short amount of time, the temperature within the desiccator may spike dramatically. In summary, for a basic home or lab desiccator, silica gel and activated charcoal may be the two best choices. Both are inexpensive and non-toxic and dont degrade upon use. Make a Desiccator This is extremely simple. Just place a small amount of one of the desiccant chemicals into a shallow dish. Enclose an open container of the item or chemical you wish to dehydrate with the container of desiccant. A large plastic bag works well for this purpose, but you could use a jar or any airtight container. The desiccant will need to be replaced after it has absorbed all of the water that it can hold. Some chemicals will liquefy when this occurs so that you will know they need to be replaced (e.g., sodium hydroxide). Otherwise, youll just need to switch out the desiccant when it starts to lose its effectiveness. How to Recharge a Desiccator Over time, desiccants become saturated with water from humid air and lose their effectiveness. They can be recharged by heating in a warm oven to drive off the water. The dry desiccant should be stored in a sealed container until use. Its best to expel all of the air out of the container, since it contains some water. Plastic bags are ideal containers because its easy to squeeze out the excess air. Sources Chai, Christina Li Lin; Armarego, W. L. F. (2003). Purification of Laboratory Chemicals. Oxford: Butterworth-Heinemann. ISBN 978-0-7506-7571-0.Flà ¶rke, Otto W., et al. (2008) Silica in Ullmanns Encyclopedia of Industrial Chemistry. Weinheim: Wiley-VCH. doi:10.1002/14356007.a23_583.pub3Lavan, Z.; Monnier, Jean-Baptiste; Worek, W. M. (1982). Second Law Analysis of Desiccant Cooling Systems. Journal of Solar Energy Engineering. 104 (3): 229–236. doi:10.1115/1.3266307Williams, D. B. G.; Lawton, M. (2010). Drying of Organic Solvents: Quantitative Evaluation of the Efficiency of Several Desiccants. The Journal of Organic Chemistry 2010, vol. 75, 8351. doi: 10.1021/jo101589h

Sunday, November 3, 2019

Personal Statement for apply master degree Example | Topics and Well Written Essays - 500 words

For apply master degree - Personal Statement Example However, my fascination for numbers remained unchanged. I fervently wanted a job which will deal constantly with numbers. Choosing the financial field greatly satisfied my pursuit for numbers. Accountancy became my favorite subject soon as I was enthralled with its practical application in nearly every field, logic and a structured way of doing things. Every simple concept we learn in accounts will be actually used in day to day life in our career. Economics is considered to value the corporate performance in terms of financial gains a person brings to the company (Porter, 1987). To me economics is one intriguing subject which opens up the gates for a number of finance oriented careers starting from financial services to banking. Just mastering accountancy and economics will enable a person to choose from a plethora of finance oriented vocation choices. No other industry starting from medicine to engineering gives this freedom as these courses require a few years of basic training and specialization diploma as well. Graduating in accountancy and economics gives a person the basic idea about the core financial practices within a very short time. Be it stock market or basic investment, economics gives the chance understand the financial strategy of the scheme or investment better than others and accountancy helps us keep track of our finances accurately. While people from every other industry strive hard to earn money and invest it properly, financial consultants attain this skill in their profession effortlessly. Honing it properly helps them make others rich and accumulate wealth for themselves in the process. Rush Limbaugh once said economics is the most complicated simple subject. He is true. As simple as it might seem, economics and accounts combined together are used in complex matters like determining a nations financial policies. As with any critical skill in life, consistent implementation is the key to employing

Friday, November 1, 2019

Professional Values,Ethics and Law Essay Example | Topics and Well Written Essays - 3000 words

Professional Values,Ethics and Law - Essay Example Predefined ethics, legal or professional values are to be taken into consideration by individuals belonging to nursing profession. The code of conduct for nursing is distinct in comparison to other profession. United Kingdom encompasses a separate set of conduct for chief nurse and hospital trusts. The case study would be analyzed from different perspectives so as to identify appropriate action which could be taken by the student nurse. There are wide array of ethical theories incorporated in this essay. These theories would be thoroughly discussed with a clear reference to the case study. The legal documents to be highlighted in the study are Human Rights Act (1998), Data Protection Act (1998) and Family Law Reform Act (1969). All possible relevant literature shall be incorporated in order to explore ethical, legal or professional aspects in context of chosen scenario. There is a well defined structure followed in this essay. Firstly focus will be on ethical values in Kate’s consent, followed by professional and legal values. The study would be centred towards application of ethical values in nursing scenario. These three obligations would help to reflect upon solution for the particular case study. Consent from patient should be gained before any treatment is being undertaken. Ethical values play an integral role in nursing profession. Patients look upon nurses or doctors when their health conditions are at a stake. Honesty is always regarded as the best policy, but this philosophical aspect is highly controversial. The first ethical value is of truth telling. Health professionals can develop effective relationship with patients only on the basis of revealing truth. The quality of being loyal, honest or faithful is deeply rooted in nursing profession. However it is not just about telling truth to patients but it is more about being literal or factual. There is a high degree of